Book Fairs and Festivals as Scenarios for Business and Public Relations

An increasing volume of relations, processes and consumption are taking place in digital environments, yet book fairs, festivals and other cultural events continue to offer an excellent scenario not only for presenting projects, products and services, but also for contact with other of the sector’s agents, to create alliances, develop initiatives and do business. The workshop presents different types of fairs and festivals, and give recommendations for planning participation in them, with a view to helping those who attend to understand how this circuit works and identify the events that are worth attending.